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Embodied - Postpartum Unfiltered
Not to mention exhausting...and exhilarating. Often all at the same time. And yet the full spectrum of the postpartum experience is rarely portrayed in the media. Until now. Embodied is a social change project to reflect postpartum around the world in its highs, lows, exhaustion and joy.
Modibodi has partnered with Getty Images photographers around the world to rewrite the narrative with Postpartum Unfiltered, a library of raw images sharing real bodies, moments and milestones so postpartum women feel seen, understood and supported – as individuals, not just parents.
Postpartum life can be
CONFRONTING,
EMOTIONAL,
& INTENSE.
Postpartum life can be
CONFRONTING,
EMOTIONAL,
& INTENSE.
WHY POSTPARTUM?
“When we were planning our new postpartum range, the only images we could find of the postpartum experience didn’t reflect the full picture - we knew something had to change. This campaign continues our commitment to tackling taboos and starting conversations about women’s health with care, compassion and empathy to help women prepare for the physical and emotional changes that accompany the post-birth period, and beyond.”
Modibodi founder & CEO
KRISTY CHONG
The Postpartum Unfiltered gallery goes beyond simplistic ‘baby bliss’ or ‘baby blues’ representations by capturing authentic images which offer a richer perspective on the emotional and physical realities of new motherhood – a resource which can be used and shared in the media for years to come.
RAW, AUTHENTIC
IMAGES REVEALING
the 'real' postpartum
WHY POSTPARTUM?
“When we were planning our new postpartum range, the only images we could find of the postpartum experience didn’t reflect the full picture - we knew something had to change. This campaign continues our commitment to tackling taboos and starting conversations about women’s health with care, compassion and empathy to help women prepare for the physical and emotional changes that accompany the post-birth period, and beyond.”
Modibodi founder & CEO
KRISTY CHONG
The Postpartum Unfiltered gallery goes beyond simplistic ‘baby bliss’ or ‘baby blues’ representations by capturing authentic images which offer a richer perspective on the emotional and physical realities of new motherhood – a resource which can be used and shared in the media for years to come.
RAW, AUTHENTIC
IMAGES REVEALING
the 'real' postpartum
WHY POSTPARTUM?
“When we were planning our new postpartum range, the only images we could find of the postpartum experience didn’t reflect the full picture - we knew something had to change. This campaign continues our commitment to tackling taboos and starting conversations about women’s health with care, compassion and empathy to help women prepare for the physical and emotional changes that accompany the post-birth period, and beyond.”
Modibodi founder & CEO
KRISTY CHONG
The Postpartum Unfiltered gallery goes beyond simplistic ‘baby bliss’ or ‘baby blues’ representations by capturing authentic images which offer a richer perspective on the emotional and physical realities of new motherhood – a resource which can be used and shared in the media for years to come.
RAW, AUTHENTIC
IMAGES REVEALING
the 'real' postpartum
Birth is just the beginning...
Making the invisible
VISIBILE
Birth is just the beginning...
Making the invisible
VISIBILE
Birth is just the beginning...
Making the invisible
VISIBILE
INTRODUCING
Postpartum unfiltered
A Getty Images partnership of real, raw images exploring the FULL postpartum experience.
Because every woman needs to be seen. And every body deserves to feel supported.
INTRODUCING
Postpartum Unfiltered
A Getty Images partnership of real, raw images exploring the FULL postpartum experience.
Because every woman needs to be seen. And every body deserves to feel supported.
INTRODUCING
Postpartum
Unfiltered
A Getty Images partnership of real, raw images exploring the FULL postpartum experience.
Because every woman needs to be seen. And every body deserves to feel supported.
#POSTPARTUMUNFILTERED
REAL RAW stories
#POSTPARTUMUNFILTERED
REAL RAW stories
#POSTPARTUMUNFILTERED
REAL RAW
stories
“I loved this time, and my body didn't mind that I didn't rest - it worked”
WIEDER GLUECKLICH
& MICHELLE MACHT
THOSE FIRST FEW DAYS WERE CALM ECSTASY
LAKSMI WILSON
“I loved this time, and my body didn't mind that I didn't rest - it worked”
WIEDER GLUECKLICH
& MICHELLE MACHT
THE FIRST FEW DAYS WERE CALM ECSTASY
LAKSMI WILSON
“I loved this time, and my body didn't mind that I didn't rest
- it worked”
WIEDER GLUECKLICH
& MICHELLE MACHT
THE FIRST FEW DAYS WERE CALM ECSTASY
LAKSMI WILSON
“My last postpartum experience will go down as one of the scariest moments of my life. Trying to find the words 2 years on and I still get a lump in my throat”
JAYDE COULDWELL
- BEYOND THE BUMP
“It wasn’t parenting I needed help with, it was me, my body, I didn’t know it anymore.”
SHANI CHANTEL
“My last postpartum experience will go down as one of the scariest moments of my life. Trying to find the words 2 years on and I still get a lump in my throat”
JAYDE COULDWELL
- BEYOND THE BUMP
“My last postpartum experience will go down as one of the scariest moments of my life. Trying to find the words 2 years on and I still get a lump in my throat”
JAYDE COULDWELL
- BEYOND THE BUMP
“It wasn’t parenting I needed help with, it was me, my body, I didn’t know it anymore.”
SHANI CHANTEL
“It wasn’t parenting I needed help with, it was me, my body, I didn’t know it anymore.”
SHANI CHANTEL
eyes.WIDE.OPEN
eyes.WIDE.OPEN
94% WANT TO SEE MORE UNFILTERED IMAGES SHOWING DIFFERENT EXPERIENCES
And that's why we're here. Because...
80% of women we asked say postpartum is not realistically portrayed in the media, and...
90% believe there's still a stigma in talking about real postpartum feelings.
Modibodi is normalising conversations and images around women’s bodies, periods and incontinence, and now we’re doing the same for postpartum.
94% WANT TO SEE MORE UNFILTERED IMAGES SHOWING DIFFERENT EXPERIENCES
And that's why we're here. Because...
80% of women we asked say postpartum is not realistically portrayed in the media, and...
90% believe there's still a stigma in talking about real postpartum feelings.
Modibodi is normalising conversations and images around women’s bodies, periods and incontinence, and now we’re doing the same for postpartum.
94% WANT TO SEE MORE UNFILTERED IMAGES SHOWING DIFFERENT EXPERIENCES
And that's why we're here. Because...
80% of women we asked say postpartum is not realistically portrayed in the media, and...
90% believe there's still a stigma in talking about real postpartum feelings.
Modibodi is normalising conversations and images around women’s bodies, periods and incontinence, and now we’re doing the same for postpartum.
SHARE YOUR STORY
#PostpartumUnfiltered
To kickstart this important social change initiative, we are calling on parents from around the world to share their own, real postpartum images on social media via #PostpartumUnfiltered.
We’ll re-share selected experiences on our social media and on the website.
SHARE YOUR STORY
#PostpartumUnfiltered
To kickstart this important social change initiative, we are calling on parents from around the world to share their own, real postpartum images on social media via #PostpartumUnfiltered.
We’ll re-share selected experiences on our social media and on the website.
SHARE YOUR STORY #PostpartumUnfiltered
To kickstart this important social change initiative, we are calling on parents from around the world to share their own, real postpartum images on social media via #PostpartumUnfiltered.
We’ll re-share selected experiences on our social media and on the website.
GET THE FLOWDOWN ON POSTPARTUM BLEEDING
The clots-and-all truth about how much you bleed, for how long, and what to do about it...
RECLAIMING YOUR BODY AFTER CHILDBIRTH
Rediscover intimacy after baby (when you’re ready) with tips from sexpert Chantelle Otten...
YOUR POSTPARTUM BODY: WHAT TO EXPECT
Midwives & postpartum doulas break down exactly what to expect from your body after birth...
A MIDWIFE'S TOP BREASTFEEDING TIPS
From attachment and demand feeding to engorgement, cracked nipples & ice packs...
VIEW OUR
POSTPARTUM
COLLECTION
GET THE FLOWDOWN ON POSTPARTUM BLEEDING
The clots-and-all truth about how much you bleed, for how long, and what to do about it...
GET THE FLOWDOWN ON POSTPARTUM BLEEDING
The clots-and-all truth about how much you bleed, for how long, and what to do about it...
RECLAIMING YOUR BODY AFTER CHILDBIRTH
Rediscover intimacy after baby (when you’re ready) with tips from sexpert Chantelle Otten...
RECLAIMING YOUR BODY AFTER CHILDBIRTH
Rediscover intimacy after baby (when you’re ready) with tips from sexpert Chantelle Otten...
YOUR POSTPARTUM BODY: WHAT TO EXPECT
Midwives & postpartum doulas break down exactly what to expect from your body after birth...
YOUR POSTPARTUM BODY: WHAT TO EXPECT
Midwives & postpartum doulas break down exactly what to expect from your body after birth...
A MIDWIFE'S TOP BREASTFEEDING TIPS
From attachment and demand feeding to engorgement, cracked nipples & ice packs...
A MIDWIFE'S TOP BREASTFEEDING TIPS
From attachment and demand feeding to engorgement, cracked nipples & ice packs...
VIEW OUR
POSTPARTUM
COLLECTION
VIEW OUR
POSTPARTUM
COLLECTION
SEE THE
UNSEEN
GALLERY
SEE THE
UNSEEN
GALLERY