Our Story
HOW MODIBODI WAS BORN
THE BEGINNINGS
Modibodi® was founded by Kristy Chong, an Australian mum of four on a mission. Kristy came up with the Modibodi concept while training for a marathon in 2011 and experiencing light incontinence. While out running one day, Kristy realised the main solution available to manage incontinence was disposable hygiene products, which are ugly, inconvenient, uncomfortable and often unreliable.
OUR JOURNEY SO FAR
Modibodi may have started as a small business, but it was built on a strong foundation, clear purpose, and ambitious vision. From the very beginning, we demonstrated resilience, innovation, and determination, enabling us to grow rapidly while staying true to our values. Now, years later, our team has grown and Modibodi is sold across the globe. But it didn’t happen overnight.
MODIBODI TODAY
All Modibodi products go through a rigorous scientific process to validate functions like absorbency and breathability. Our garments are tested to ensure they are leak-proof to 100 washes, and are Oeko-Tex 100 certified, meaning Modibodi products meet strict industry standards for harmful chemical safety.
We’re proud to champion uncomfortable conversations around periods, incontinence, breast milk, sweat and more. We believe in sharing diverse bodies in our advertising, de-stigmatising bodily leaks and promoting equality and inclusion for all people.
Modibodi products are reusable alternatives to certain single-use period products. The environmental impact depends on the product, number of uses, washing method, energy source and the disposable products used for comparison.