We champion promoting real, honest, open, positive conversations about health issues – including periods, incontinence and menopause. We’re about breaking taboos and reducing body shame, stigma and isolation (but sadly not cramps!)
We want young people expecting their first period to know what’s happening to their body, and to feel confident and comfortable managing their menstrual cycle and enjoying everyday activities with their period – including school and sports. We want men and women experiencing incontinence to feel confident to fully participate in life, and women in menopause to know that it is not something to be feared or ignored, you will get through it.
The New Way to Period
Historically, people have been taught to feel uncomfortable, unnatural and dirty when they are menstruating. The New Way to Period campaign film inspires us to break down those barriers and empower women to feel what they want to feel because there is a new way to period with.
Not to mention exhausting...and exhilarating. Often all at the same time. And yet the full spectrum of the postpartum experience is rarely portrayed in the media. Until now. Embodied is a social change project to reflect postpartum around the world in its highs, lows, exhaustion and joy. Modibodi partnered with Getty Images photographers around the world to rewrite the narrative with Postpartum Unfiltered, a library of raw images sharing real bodies, moments and milestones, so postpartum women feel seen, understood and supported – as individuals, not just mothers.
Starting the conversation with Puma
Period stigma and gender divide are felt most prominently on the sporting field. The archaic narrative of ‘sitting out when you have your period’ is still dominating the conversation, making young girls choose to leave sports when they hit puberty.
We partnered with the global sports brand PUMA, to create a collection of period activewear and start a conversation around girls leaving sport. Our product gives girls the confidence to play on the sporting field without the anxiety of leaks and stains.
Our global survey found...
- 3 in 5 girls skipped sport as a teen due to fear of leaking or revealing their period.
- Over 3 in 5 think periods are stigmatised or seen as shameful in the world of sports.
- 3 in 4 have never discussed their period with their coach.