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How Modibodi was born

Modibodi® was founded by Kristy Chong, an Australian mum of four on a mission. Kristy came up with the Modibodi concept while training for a marathon in 2011 and experiencing light incontinence. While out running one day, Kristy realised the main solution available to manage incontinence was disposable hygiene products, which are ugly, inconvenient, uncomfortable, often unreliable, and bad for the environment. 

Modibodi® was founded by Kristy Chong, an Australian mum of four on a mission. Kristy came up with the Modibodi concept while training for a marathon in 2011 and experiencing light incontinence. While out running one day, Kristy realised the main solution available to manage incontinence was disposable hygiene products, which are ugly, inconvenient, uncomfortable, often unreliable, and bad for the environment. 

How Modibodi was born

Puzzled by the fact the disposable hygiene and apparel sector hadn’t evolved with advancing technology, Kristy set out to create an entirely new solution and revolutionized the category. She launched with a small range of patented leak-proof underwear, and the rest is history. That one pair has since grown into a whole new category of sustainable, reusable absorbent apparel. 

What is Life-changing apparel?

What is Life-changing apparel?

What is Life-changing apparel?

Ground-breaking

All Modibodi products go through a rigorous scientific process to validate functions like absorbency and breathability. Our garments are all tested to ensure they last and perform after 100 washes, and are OKEO-TEX certified which means they are free from harmful substances.

Comfort-creating

We’re proud to champion uncomfortable conversations around periods, incontinence, breast milk, sweat and more. We believe in sharing diverse bodies in our advertising, destigmatising bodily leaks and promote equality and inclusion for all people.

Planet-sustaining

Through our genuine commitment to climate action and providing an alternative to disposable pads and tampons, we’re committed to being leaders in sustainable apparel. Sustainability is at the heart of our daily operations, and we’re working towards being carbon negative by 2023.

Our Journey so far

Our Journey so far

When we started, we wanted to empower the world to make a real, positive change for themselves, and for the planet. Now, years later, our team has grown and Modibodi is sold across the globe. But it didn’t happen overnight. Here’s how we went from leak-proof underwear to Life-changing apparel.

When we started, we wanted to empower the world to make a real, positive change for themselves, and for the planet. Now, years later, our team has grown and Modibodi is sold across the globe. But it didn’t happen overnight. Here’s how we went from leak-proof underwear to Life-changing apparel.

Awards

Finder Green Awards

Green Fashion Brand – Finalist (AU)

Glamour Wellness Power List Awards

Best Period Pant Won (UK)

Sublime Magazine

Recognition of Advancing Social and Environmental Impact

Health & Wellbeing Awards

Sustainable Hero Winner (UK) 

Clean and Conscious Awards

Social Responsibility Award

Editors Choice and Gold Choice Award - Sensual French Cut

Bronze Award - Classic Bikini

Good Brand Award

Recognition of Advancing Social & Environmental Sustainability

Mother and Baby UK

Best Product for Breastfeeding

Marie Claire UK Award

Health & Wellness category: WINNER - Best sustainable period brand

Bold by Veuve Clicquot

Bold Woman Award WINNER

The Wellness Awards

People’s Choice for Best Personal Care Product
Judge’s Choice for Best Personal Care Product
People’s Choice Best Mum & Baby Product

Glamour Power List

Best Period Pants WINNER

All Star Bash Award

Top Innovator Award

Health & Wellbeing Awards

Finalists for Sustainable Hero, Leggings

Inside Retail Retailer Awards

Online store of the year (Finalist)

ORIAS

Finalists for International Conquerer, Best Community Initiative – Community Service Award, Best Online Retail Marketing, Industry Recognition

What's Good To Do Awards

Winner Gold Prize - Best teens period pants

Interbrand Awards

Top 15 Aussie Breakthrough Brands

World Retail Awards

Finalist

ORIAS

• International Conqueror- Finalist
• Best WOKE retailer - Finalist

Deloitte's 2020 Tech Fast 50 Awards

• Business growth -winner #5
•Technology Female Leadership - winner #2

Inside Retail Awards

Top 20 Coolest Aussie Retailers

NSW Export Awards

Sustainability Awards Winner-Modibodi (AU)

NSW Telstra Business Awards

National Medium and Making Waves Category Winner (AU)

Deloitte Technology Fast Top 50

2nd and 3rd place in 2 award Categories (AU)

ORIA’s Online Retail Awards

Industry Recognition Category Finalist (AU)

Nominated for an Order of Australian Medal

Sustainability Awards Winner-Modibodi (AU)

Australian Financial Review Top 100 Women of Influence

Finalist - Innovation Category 

Deloitte Technology Fast Top 50

Rising star circle- Modibodi and Kristy Chong 

Powerhouse Museum iconic Australian Innovation collection

Included in the Museum of Applied Sciences permanent collection

Telstra Business Woman of the Year Awards

Finalist (AU)

Westpac Business of Tomorrow

Finalist (AU)

Australian Financial Review Women in Business Award

Finalist (AU)

Australian Financial Review Aspire Awards

Finalist (AU)

Australian Mother & Baby Magazine Award

Bronze Medal Winner (AU)

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